10:30 a.m. – 5:00 pm
Sell-a-bration® Registration

7:30 a.m. – 8:30 pm
Sell-a-bration® Registration

2:00 p.m. – 8:30 p.m.
Vendor Showcase

8:00 a.m. – 8:00 p.m.
Speaker Meeting Room

5:00 p.m. – 6:30 p.m.
Opening Session: New "Beginnings" With Proven Principles
The core elements of one's being can be the foundation to build tomorrow's success. Join Howard Brinton as he takes you on a journey of hope and promise.
Speaker: Howard Brinton

6:30 p.m. – 8:30 p.m.
Welcome Reception

7:30 a.m. – 5:00 p.m.
Sell-a-bration® Registration

7:30 a.m. – 8:30 a.m.
Continental Breakfast

7:30 a.m. – 5:00 p.m.
Vendor Showcase

8:30 a.m. – 10:00 a.m.
General Session: Leveraging the Economic Opportunity In the Multicultural Markets
This session will take you through an understanding of how diversity, maturity, and cultural competencies can impact sales and service and empowers them with effective sales techniques that focuses on marketing to Multicultural homebuyers and sellers. Topics include:

• Understanding the business case and key demographics behind Multicultural home buyers and sellers
• What the Multicultural market growth means to you as a real estate professional
• Learn the role that culture plays, dispel the myth of representing the Multicultural customer segment, and learn fundamental cultural competency skills
• Maximize relationship building with the Multicultural consumer, improve presentation skills and learn how to manage the Multicultural customer pipeline for higher lead conversion
• Learn three (3) fundamental strategies used by organizations that have been successful in reaching this consumer base

10:00 a.m. – 10:30 a.m.
Morning Break

10:30 a.m. – 12:00 p.m.
Breakout Sessions

Session 1 – Generating Leads- Now and for the Future
From prospecting FSBOs and Expireds to Community Involvement activities, learn how to stay top of mind with your marketplace and have the communications in place so that whenever someone is ready to buy or sell—right now or three years down the road—YOU are who they think of first.
Moderator: Char MacCullum, CRS
Panelists: Jeff Firnstahl, CRS; Debbie Morris, CRS; Cathy Russell, CRS

Session 2 –  "Brand" New You
This session will give you the tools to Brand yourself or rejuvenate your Brand to reflect your true self. Learn how to create a positive differentiation in a sea of sameness from some of the top producing REALTORS® in the business today. Discover how to sustain the Brand New You with techniques used by big corporations for years to beat the competition and become the only REALTOR® of Choice in your community.
Moderator: Frank Serio, CRS
Panelists: Jo Ellen Nash, CRS; Gregory Sapp, CRS; Jeff Scislow, CRS

Session 3 – Listing Mastery in a Challenging Market
Improve your efficiency and time management while earning your seller clients’ trust and confidence with a solid listing presentation. Discover how to price every property properly for a successful and quick sale!
Moderator: Bruce Mulhearn, CRS
Panelists: Judie Crockett, CRS; Denny Grimes, CRS; Leslie McDonnell, CRS

Session 4 – Earning Buyer Loyalty and Creating Urgency
Develop buyer loyalty in the very first meeting and create urgency even before the showing process begins. Then manage your time—and the buyers’—with proven strategies for showing and negotiating strategies for making offers that get accepted.
Moderator: Demetria Chadbourne, CRS
Panelists: Gail Bass, CRS; Patrick Lilly, CRS; Diane Stow, CRS

Session 5 – Prospecting Success with Technology
You Tube, My Space, Facebook…are you using the latest and greatest social networking tools in your lead generation efforts to their fullest potential? Also learn about the latest in lead generation using technology and how the latest tools can save you valuable time and money.
Moderator: Greg Gorman, CRS
Panelists: Rob Levy, CRS; James Nellis II, CRS; Mike Parker, CRS

12:00 p.m. – 1:30 p.m.
Brainstorm and Networking Luncheon

1:30 p.m. - 3:00 p.m.
Breakout Sessions

Session 6 – Qualifying and Converting Leads
Once the leads start to flow in from your effective prospecting, you need solid scripts and systems to categorize those buyers and sellers into A, B, and C groups to know where to place your highest efforts for the best results. Then cultivate those top leads for immediate and long-term profitability for your business.
Moderator: Ron Kubek, CRS, CCIM
Panelists: Alexis Bolin, CRS; Sandra Nickel, CRS; Russell Shaw, CRS

Session 7 – Get Out of the Melee and Into the Know on Foreclosures, Short Sales, & REOs
Have a timely question for the experts in Foreclosures, Short Sales, or REOs? Join in the discussion with CRS’s that are actively working in these areas. This panel will have an agent that practices in each of these changing market opportunities. Debunk the rumors and hear it straight from the horse’s mouth. Bring your questions and hear the answers of REALTORS® who have experience to share.

• Learn authentic ways to handle lenders and owners
• Recognize the difficult issues before they occur
• Find out who to communicate with and what to say
• Distinguish the difference in Foreclosures, Short Sales, & REOs
• Identify the keys to locating properties
• Determine opportunities for increased income

Moderator: J. Dale Carlton, Jr., CRS
Panelists: Don Ash, CRS; Lee Barrett, CRS, CRB; Emily Smith, CRS

You’ll leave with your mind full of ideas that work, will work for you and in your market. The best way to increase your income is to increase revenue and decrease expenses. This session is filled with low-cost strategies that will boost your business immediately.
Moderator: Pat Zaby, CRS, CCIM
Panelists: Mechelle Moore, CRS; Joe Pryor, CRS; Bruce Slaton, CRS

Session 10 – Attracting Clients from the Multicultural Markets
A focus on multicultural markets has become vital for brokers and agents. These days, acquiring business from this rapidly growing consumer segment has become part of the general strategy for brokerages. Join the discussion as experts discuss demographics, cultural traits, and techniques that help you in your quest toward working with multicultural home buyers and sellers and improving your bottom line.
Moderator: Oscar Gonzales, MBA, PhD
Panelists: TBD

3:00 p.m. - 3:30 p.m.
Afternoon Break

3:30 p.m. – 5:00 p.m.
General Session: There is “Light at the end of the Tunnel”...and It Ain’t No Train!
Thriving and succeeding in today's residential real estate market, Bob Wolff will share his successful sales techniques and business strategies in dealing with today’s market changes. A practitioner in residential sales for the past 32 years, Bob will “make a difference”, add value to your business, energize you, and give you hope in positioning yourself for success TODAY as well as TOMORROW! Presenter: Bob Wolff, CRS

6:30 p.m. – 10:30 p.m.
Fun Night (Ticketed Event)

7:30 a.m. – 5:30 p.m.
Sell-a-bration® Registration

7:30 a.m. – 8:30 a.m.
Continental Breakfast

7:30 a.m. – 5:00p.m.
Vendor Showcase

8:30 a.m. – 10:00 a.m.
General Session: Drown, Tread Water or Swim
The financial environment will change due to economic challenges and a new administration in Washington DC. This session will identify the tax issues and timelines we can expect with the new administration. Strategies will be shared for strengthening your financial plans in the current economic climate and how to ‘catch up’ when the market changes.
Presenter: Chris Bird

10:00 a.m. – 10:30 a.m.
Morning Break

10:30 a.m. – 12:00 p.m.
Breakout Sessions

Session 6 – Qualifying and Converting Leads
Once the leads start to flow in from your effective prospecting, you need solid scripts and systems to categorize those buyers and sellers into A, B, and C groups to know where to place your highest efforts for the best results. Then cultivate those top leads for immediate and long-term profitability for your business.
Moderator: Ron Kubek, CRS, CCIM
Panelists: Alexis Bolin, CRS; Sandra Nickel, CRS; Russell Shaw, CRS

Session 7 – Get Out of the Melee and Into the Know on Foreclosures, Short Sales, & REOs
Have a timely question for the experts in Foreclosures, Short Sales, or REOs? Join in the discussion with CRS’s that are actively working in these areas. This panel will have an agent that practices in each of these changing market opportunities. Debunk the rumors and hear it straight from the horse’s mouth. Bring your questions and hear the answers of REALTORS® who have experience to share.

• Learn authentic ways to handle lenders and owners
• Recognize the difficult issues before they occur
• Find out who to communicate with and what to say
• Distinguish the difference in Foreclosures, Short Sales, & REOs
• Identify the keys to locating properties
• Determine opportunities for increased income

Moderator: J. Dale Carlton, Jr., CRS
Panelists: Don Ash, CRS; Lee Barrett, CRS, CRB; Emily Smith, CRS

Session 8 – Right Size Your Team and Office for Profitability
If you’re working with a smaller team than you had or your current team is at maximum for the work they can produce (or you are a team of 1), learn how to work more efficiently and implement systems for streamlining the buyer and listing transaction processes.
Moderator: Brad Cole, CRS
Panelists: Albert Allegue, CRS; Kristin Cole, CRS; Linda McKissack, CRS

Session 9 – No-to-Low Cost Marketing
Your customers won’t care how much you know until they know how much you care. Actions will speak much louder than words. This session will give you easy-to-execute strategies that will leave nothing to doubt about your concern for their best interests.

• Every transaction should lead to two more & will with “No Dead-end Deals”
• “Reach out and touch someone” is the fastest way to put business on the books
• Learn a simple 5-step plan for monthly mailings that work
• Identify the cost saving features of a contact manager
• Avoid the five most common mistakes that lead to drops in production
• Discover the “Dripping” you’ll never want to stop; Understand the effect of campaigns to automatically perform a series of activities
• 5 simple techniques to get more out of email
• 7 FREE “Killer Contact” Website services

You’ll leave with your mind full of ideas that work, will work for you and in your market. The best way to increase your income is to increase revenue and decrease expenses. This session is filled with low-cost strategies that will boost your business immediately.
Moderator: Pat Zaby, CRS, CCIM
Panelists: Mechelle Moore, CRS; Joe Pryor, CRS; Bruce Slaton, CRS

Session 10 – Attracting Clients from the Multicultural Markets
A focus on multicultural markets has become vital for brokers and agents. These days, acquiring business from this rapidly growing consumer segment has become part of the general strategy for brokerages. Join the discussion as experts discuss demographics, cultural traits, and techniques that help you in your quest toward working with multicultural home buyers and sellers and improving your bottom line.
Moderator: Oscar Gonzales, MBA, PhD
Panelists: TBD

12:00 p.m. – 1:30 p.m.
Brainstorm and Networking Luncheon

1:30 p.m. - 3:00 p.m.
Breakout Sessions

Session 1 – Generating Leads- Now and for the Future
From prospecting FSBOs and Expireds to Community Involvement activities, learn how to stay top of mind with your marketplace and have the communications in place so that whenever someone is ready to buy or sell—right now or three years down the road—YOU are who they think of first.
Moderator: Char MacCullum, CRS
Panelists: Jeff Firnstahl, CRS; Debbie Morris, CRS; Cathy Russell, CRS

Session 2 –  "Brand" New You
This session will give you the tools to Brand yourself or rejuvenate your Brand to reflect your true self. Learn how to create a positive differentiation in a sea of sameness from some of the top producing REALTORS® in the business today. Discover how to sustain the Brand New You with techniques used by big corporations for years to beat the competition and become the only REALTOR® of Choice in your community.
Moderator: Frank Serio, CRS
Panelists: Jo Ellen Nash, CRS; Gregory Sapp, CRS; Jeff Scislow, CRS

Session 3 – Listing Mastery in a Challenging Market
Improve your efficiency and time management while earning your seller clients’ trust and confidence with a solid listing presentation. Discover how to price every property properly for a successful and quick sale!
Moderator: Bruce Mulhearn, CRS
Panelists: Judie Crockett, CRS; Denny Grimes, CRS; Leslie McDonnell, CRS

Session 4 – Earning Buyer Loyalty and Creating Urgency
Develop buyer loyalty in the very first meeting and create urgency even before the showing process begins. Then manage your time—and the buyers’—with proven strategies for showing and negotiating strategies for making offers that get accepted.
Moderator: Demetria Chadbourne, CRS
Panelists: Gail Bass, CRS; Patrick Lilly, CRS; Diane Stow, CRS

Session 5 – Prospecting Success with Technology
You Tube, My Space, Facebook…are you using the latest and greatest social networking tools in your lead generation efforts to their fullest potential? Also learn about the latest in lead generation using technology and how the latest tools can save you valuable time and money.
Moderator: Greg Gorman, CRS
Panelists: Rob Levy, CRS; James Nellis II, CRS; Mike Parker, CRS

3:30 p.m. – 5:00 p.m.
Closing Session: Closing Session: CRS = Knowledge = Power = Success
A FORMULA Guaranteed to impact your career and your life and the personal traits you'll need to garner it's magic!
Moderator: Howard Brinton

Panelist: Alex Charfen


* Earn one unit of elective credit toward the CRS Designation when you attend a minimum of nine hours of education sessions in their entirety (maximum two units per candidate).

** CRS Approved One-Unit Course open to those attending Sell-a-bration® only

*** Moderators and Panelists are subject to change