SCHEDULE OF EVENTS


Wednesday, January 14, 2004
Thursday, January 15, 2004
Friday, January 16, 2004
Saturday, January 17, 2004


Wednesday, January 14, 2004


7:00 a.m. – 5:00 p.m.
Registration



8:30 a.m. – 5:00 p.m.
Pre-Conference Event

The Council recently identified and approved several one-day courses that can be used for credit toward earning the CRS Designation. Two of these courses will be offered before the conference at a discounted rate to Sell-a-bration® 2004 attendees. Attendees will need to choose which course they wish to attend since both courses will run concurrently on January 14.

Courses offered:

8:30 a.m. – 5:00 p.m.
Marketing with Microsoft Office with Pat Zaby, CRS, CCIM, CRB

8:30 a.m. – 5:00 p.m.
Ninja Selling
with Walter J. Frey, CRS

These courses are only open to Sell-a-bration® attendees.

Thursday, January 15, 2004

7:00 a.m. – 7:00 p.m.
Registration



12:00 p.m.
Speaker Luncheon and Training Session
Facilitator: Howard Brinton, CRS



5:00 p.m. – 6:30 p.m.
Opening Session - Success and All That Jazz!
Presenter: Howard Brinton, CRS
Kick off this year's Sell-a-bration with a high-octane performance from renowned trainer and motivator, Howard Brinton. You'll be inspired, entertained, and motivated to soak up the learning available for the next two days!


6:30 p.m. – 8:30 p.m.
Welcome Reception

Friday, January 16, 2004


7:00 a.m. – 6:00 p.m.
Registration



7:30 a.m. – 8:30 a.m.
Continental Breakfast



8:30 a.m. – 10:00 a.m.
General Session - The New Rules of Tax and Finance
Presenter: Chris Bird
Take advantage of the latest tax changes to reduce Uncle Sam's bite of your profit! Learn how Congress allows enormous write-offs for both new and used equipment for your business (yes, that includes vehicles!). Discover how to use the tax law of 2003 to plan for long-term tax reduction, and the impact on S- and C-corporations.



10:00 a.m. – 10:30 a.m.
Morning Break

10:30 a.m. – 12:00 p.m.
Breakout Sessions:


Session 1 –
Finally! Time Management Success
Moderator: Char MacCullum, CRS, ABR, GRI
Panelists: Richard Bass, CRS; Art Kleimer,CRS,GRI; Sandra Nickel, CRS
Ever uttered the words, “If only I had more time?” Get quick tips to implement to gain back hours in your day. Includes structured schedules, delegation techniques, outsourcing, knowing when to say NO and more.



Session 2 – The Art of Handling Objections

Moderator: Del Bain, CRS, GRI
Panelists: Alexis Bolin, CRS; Russell Shaw, CRS, GRI; Nikki Ubaldini, CRS
Be prepared to handle practically any comment, objection or question a buyer or seller throws at you. Watch masters of dialogue in action as they field a variety of scenarios that challenge today’s agents



Session 3 – Welcome Competition
Moderator: Buddy West, CRS, ABR, GRI
Panelists: Rachel DeHanas,CRS; Sid Lezamiz, CRS, CRB, GRI; Gary Ubaldini, CRS
Who enjoys being one of five agents interviewed by a prospective seller? How about being faced with a bottom-dollar competitor? Discover the opportunities available in both, and win clients again and again!



Session 4 – Lifelong Client Support Systems
Moderator: LeRoy Houser, CRS, CRB, GRI
Panelists: Ed Birdsong, CRS; Judy Johns, CRS, ABRM, GRI;
Nate Martinez, CRS, ABR, GRI
One of the most lucrative sources of business lies in repeat and referral business from past clients. So how well are you nurturing those relationships? Get tips on ways to enhance them.



Session 5 – Small Teams Generating Big Profit

Moderator: Gayle L. Henderson, CRS, ABR, GRI;
Panelists: Debra Duvall,CRS; Tami Spaulding, CRS, GRI; Rosemary Horner, CRS
Whether you’re a one-person operation wanting to go lightly into the team concept, or a small team who’d rather make more fall to the bottom line than grow your production and your team, this session will help. Discover you can build wealth and success without a mega-approach!



12:00 p.m. – 1:30 p.m.
Brainstorm & Networking Luncheon



1:30 p.m. – 3:00 p.m.
Breakout Sessions:


Session 6 – Becoming a Referral Master
Moderator: Chuck Bode, CRS, GRI
Panelists: Tim Baker, CRS; Gail Bass, CRS; Jean Shine, CRS, ABR, GRI
One of the best ways to increase your bottom line is to become very effective working not only with receiving referrals, but also proactively placing them. Learn how.



Session 7 – Introduction to DISC Personality Types
Moderator: Craig Lerch, Jr., CRS, JRI
Panelists: Chester Harvey, CRS, GRI; Anna Kleimer, CRS, GRI; Marsha Sell, CRS
Get the basics on the four core personality types, and how they differ in preferences, approach to challenges and decision making. Then learn to distinguish what others are, and how to enhance your presentation and service to meet the needs of different personalities.



Session 8 – Office of the Future
Moderator: Rolf Anderson, CRS
Panelists: Greg Gorman, CRS, ABR, GRI; Jo Ellen Nash, CRS, GRI; Pat Wattam, CRS, GRI
Learn the latest on how to get wired and ready for the ultimate office set-up. From remote access to color printers, these panelists will share what’s working for them, what hasn’t and how to make choices that best fit your needs.



Session 9 – Maximizing Your Affiliate Relationships
Moderator: Mike Brodie, CRS, CBR, GRI
Panelists: Sande Ellis, CRS, GRI; Terry Moerler, CRS, ABR; Sherry Wilson, CRS
Description: Looking to zero-base some of your costs? Enhance your bottom line and raise the quality of service you offer by forming strong partnerships with vendors you generate business for.



Session 10 – Web Sites as Profit Centers
Moderator: Brett Ellis, CRS, GRI
Panelists: John Bendall, CRS, GRI; Marilyn Kohn, CRS, GRI; Martha Hendricks, CRS
Description:
So, your web site is pretty; does it bring you business? These Stars will share the most successful content, forms and techniques and “stickiness” ideas that result in 10, 20, 30, even 50% or more of their business being driven from their site.


3:00 p.m. – 3:30 p.m.
Afternoon Break



3:30 p.m. – 5:00 p.m.
General Session - Technology Panel: Integrating Lead Systems for Maximum Effectiveness
Presenter: Howard Brinton, CRS
IDX, VOW, automated buyer prospect searches, realtor.com leads... the list goes on and on. Renowned trainer Howard Brinton will moderate a panel of top-producing agents who are demonstrating great success in building a power infrastructure to integrate and coordinate all the various options for maximum productivity and results.


6:00 p.m. – 10:50 p.m.
Fun Night


Saturday, January 17, 2004

7:00 a.m. – 6:00 p.m.
Registration



7:30 a.m. – 8:30 a.m.
Continental Breakfast



8:30 a.m. – 10:00 a.m.
General Session - Dare to Be There - Successfully prospecting FSBOs and Expireds

Presenter:
David Knox, CSP
In today's market, mastering the art of capturing For Sale By Owner and Expired listing business has become very important. Knox will walk you through successful, proven techniques that will not only help you get your foot in the door, but also to get those listings, priced right!



10:00 a.m. – 10:30 a.m.
Morning Break

10:30 a.m. – 12:00 p.m.
Breakout Sessions:


Repeat Session 6 – Becoming a Referral Master
Moderator: Chuck Bode, CRS, GRI
Panelists:Panelists: Tim Baker, CRS; Gail Bass, CRS; Jean Shine, CRS, ABR, GRI
One of the best ways to increase your bottom line is to become very effective working not only with receiving referrals, but also proactively placing them. Learn how.



Repeat Session 7 – Introduction to DISC Personality Types
Moderator: Craig Lerch, Jr., CRS, JRI
Panelists: Chester Harvey, CRS, GRI; Anna Kleimer, CRS, GRI; Marsha Sell, CRS
Get the basics on the four core personality types, and how they differ in preferences, approach to challenges and decision making. Then learn to distinguish what others are, and how to enhance your presentation and service to meet the needs of different personalities.



Repeat Session 8 – Office of the Future
Moderator: Rolf Anderson, CRS
Panelists: Greg Gorman, CRS, ABR, GRI; Jo Ellen Nash, CRS, GRI; Pat Wattam, CRS, GRI
Learn the latest on how to get wired and ready for the ultimate office set-up. From remote access to color printers, these panelists will share what’s working for them, what hasn’t and how to make choices that best fit your needs.



Repeat Session 9 – Maximizing Your Affiliate Relationships
Moderator: Mike Brodie, CRS, CBR, GRI
Panelists: Sande Ellis, CRS, GRI; Terry Moerler, CRS, ABR; Sherry Wilson, CRS
Description: Looking to zero-base some of your costs? Enhance your bottom line and raise the quality of service you offer by forming strong partnerships with vendors you generate business for.



Repeat Session 10 – Web Sites as Profit Centers
Moderator: Brett Ellis, CRS, GRI
Panelists: John Bendall, CRS, GRI; Marilyn Kohn, CRS, GRI; Martha Hendricks, CRS
Description:
So, your web site is pretty; does it bring you business? These Stars will share the most successful content, forms and techniques and “stickiness” ideas that result in 10, 20, 30, even 50% or more of their business being driven from their site.



12:00 p.m. – 1:30 p.m.
Brainstorm & Networking Luncheon



1:30 p.m. – 3:00 p.m.
Breakout Sessions:


Repeat Session 1 –
Finally! Time Management Success
Moderator: Char MacCullum, CRS, ABR, GRI
Panelists: Richard Bass, CRS; Art Kleimer,CRS,GRI; Sandra Nickel, CRS
Ever uttered the words, “If only I had more time?” Get quick tips to implement to gain back hours in your day. Includes structured schedules, delegation techniques, outsourcing, knowing when to say NO and more.



Repeat Session 2 – The Art of Handling Objections

Moderator: Del Bain, CRS, GRI
Panelists: Alexis Bolin, CRS; Russell Shaw, CRS, GRI; Nikki Ubaldini, CRS
Be prepared to handle practically any comment, objection or question a buyer or seller throws at you. Watch masters of dialogue in action as they field a variety of scenarios that challenge today’s agents



Repeat Session 3 – Welcome Competition
Moderator: Buddy West, CRS, ABR, GRI
Panelists: Rachel DeHanas,CRS; Sid Lezamiz, CRS, CRB, GRI; Gary Ubaldini, CRS
Who enjoys being one of five agents interviewed by a prospective seller? How about being faced with a bottom-dollar competitor? Discover the opportunities available in both, and win clients again and again!



Repeat Session 4 – Lifelong Client Support Systems
Moderator: LeRoy Houser, CRS, CRB, GRI
Panelists: Ed Birdsong, CRS; Judy Johns, CRS, ABRM, GRI;
Nate Martinez, CRS, ABR, GRI
One of the most lucrative sources of business lies in repeat and referral business from past clients. So how well are you nurturing those relationships? Get tips on ways to enhance them.



Repeat
Session 5 – Small Teams Generating Big Profit

Moderator: Gayle L. Henderson, CRS, ABR, GRI;
Panelists: Debra Duvall,CRS; Rosemary Horner, CRS; Tami Spaulding, CRS, GRI
Whether you’re a one-person operation wanting to go lightly into the team concept, or a small team who’d rather make more fall to the bottom line than grow your production and your team, this session will help. Discover you can build wealth and success without a mega-approach!


3:00 p.m. – 3:30 p.m.
Afternoon Break


3:30 p.m. – 5:00 p.m.
Closing Session
Presenter: Howard Brinton, CRS
So you're overflowing with ideas; now what? Brinton will direct you on proven methods for taking action and implementing what you've learned once you return to your office. In addition, he'll send you home feeling empowered, inspired, and with renewed passion for your business!


 

 


Sell-a-bration® 2004 is open to all Realtors®.